The world of McSpleen...
Cloud Computing – noun 1) In theory, a variety of compute arrangements that leverage non-local resources. 2) In consumer marketing, the term ‘cloud’ is backbuzz applied to established and often unrelated technologies (e.g., remotely setting a DVR, Photoshopping images, sending e-mail).
backbuzz – noun 1) retroactively applying a new buzzword to a previously-existing arrangement, technology, product, design or movement. Similar to the concept of retcon in literature, backbuzz originates in Marketing and is generally perceived as far more pathetic
It’s snowed about 50 inches here in the Northeast this winter, and that’s fine. I like lots of snow. So anybody north of Tampa needs to shut their mouth and just deal. What bugs me is the weatherdroids. Take the Christmas blizzard. Until the...
Reality TV – noun Genre of television programming typified by groups of ordinary people, often sharing a particular demographic, plight, or medical condition, forced into situations or challenges with the intention of having them cry as frequently as possible.
Web 2.0 – noun Marketing term invented in 2002 after the dotcom bubble burst. While it was promoted as an entire industry movement, in reality, it only encompassed two concepts: 1) the creation of web sites that pop like desktop apps 2) business planning...
