The world of McSpleen...
Cloud Computing – noun 1) In theory, a variety of compute arrangements that leverage non-local resources. 2) In consumer marketing, the term ‘cloud’ is backbuzz applied to established and often unrelated technologies (e.g., remotely setting a DVR, Photoshopping images, sending e-mail).
backbuzz – noun 1) retroactively applying a new buzzword to a previously-existing arrangement, technology, product, design or movement. Similar to the concept of retcon in literature, backbuzz originates in Marketing and is generally perceived as far more pathetic
Web 2.0 – noun Marketing term invented in 2002 after the dotcom bubble burst. While it was promoted as an entire industry movement, in reality, it only encompassed two concepts: 1) the creation of web sites that pop like desktop apps 2) business planning...
