Spleened! Blog

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McSpleen’s Dictionary: Cloud Computing

Cloud Computing – noun 1) In theory, a variety of compute arrangements that leverage non-local resources. 2) In consumer marketing, the term ‘cloud’ is backbuzz applied to established and often unrelated technologies (e.g., remotely setting a DVR, Photoshopping images, sending e-mail).

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McSpleen’s Dictionary: backbuzz

backbuzz – noun 1) retroactively applying a new buzzword to a previously-existing arrangement, technology, product, design or movement. Similar to the concept of retcon in literature, backbuzz originates in Marketing and is generally perceived as far more pathetic

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Bad Weather

It’s snowed about 50 inches here in the Northeast this winter, and that’s fine. I like lots of snow. So anybody north of Tampa needs to shut their mouth and just deal. What bugs me is the weatherdroids. Take the Christmas blizzard. Until the...

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McSpleen’s Dictionary: Reality TV

Reality TV – noun Genre of television programming typified by groups of ordinary people, often sharing a particular demographic, plight, or medical condition, forced into situations or challenges with the intention of having them cry as frequently as possible.

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McSpleen’s Dictionary: Web 2.0

Web 2.0 – noun Marketing term invented in 2002 after the dotcom bubble burst. While it was promoted as an entire industry movement, in reality, it only encompassed two concepts: 1) the creation of web sites that pop like desktop apps 2) business planning...

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McSpleen’s Top 20 Movie Challenge:

You have to name your top 20 movies but nobody starring or directing any of them can be starring in or directing any of the others. If you can’t tell, this begins to suck after about five items. So if you use The Godfather,...

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McSpleen’s Dictionary: Booth Cougar

Booth Cougar – noun Trade show vendor staff of an…earlier generation. Placed alongside the traditional “booth babe.” Not observed in nature to be more knowledgeable about the product than usual staff. Coined in June 2010 by yours truly immediately following an an incident at...