The world of McSpleen...
Cloud Computing – noun 1) In theory, a variety of compute arrangements that leverage non-local resources. 2) In consumer marketing, the term ‘cloud’ is backbuzz applied to established and often unrelated technologies (e.g., remotely setting a DVR, Photoshopping images, sending e-mail).
backbuzz – noun 1) retroactively applying a new buzzword to a previously-existing arrangement, technology, product, design or movement. Similar to the concept of retcon in literature, backbuzz originates in Marketing and is generally perceived as far more pathetic
Web 2.0 – noun Marketing term invented in 2002 after the dotcom bubble burst. While it was promoted as an entire industry movement, in reality, it only encompassed two concepts: 1) the creation of web sites that pop like desktop apps 2) business planning...
Booth Cougar – noun Trade show vendor staff of an…earlier generation. Placed alongside the traditional “booth babe.” Not observed in nature to be more knowledgeable about the product than usual staff. Coined in June 2010 by yours truly immediately following an an incident at...
