The world of McSpleen...
backbuzz – noun 1) retroactively applying a new buzzword to a previously-existing arrangement, technology, product, design or movement. Similar to the concept of retcon in literature, backbuzz originates in Marketing and is generally perceived as far more pathetic
It’s less than a week to the 83rd Academy Awards — the Oscars to the rest of us — so it’s time for predictions! I don’t want to just throw out blind guesses, so I’ve worked out a system. Based on a extensive analysis...
Web 2.0 – noun Marketing term invented in 2002 after the dotcom bubble burst. While it was promoted as an entire industry movement, in reality, it only encompassed two concepts: 1) the creation of web sites that pop like desktop apps 2) business planning...
You have to name your top 20 movies but nobody starring or directing any of them can be starring in or directing any of the others. If you can’t tell, this begins to suck after about five items. So if you use The Godfather,...
Put down that coffee. You have to name your top five BUT you can’t use any film that stars anybody who was in Glengarry Glen Ross. That’s right. Coffee is for closers. So, no Usual Suspects. None of the Godfather movies. Even Some Like...
Booth Cougar – noun Trade show vendor staff of an…earlier generation. Placed alongside the traditional “booth babe.” Not observed in nature to be more knowledgeable about the product than usual staff. Coined in June 2010 by yours truly immediately following an an incident at...
So I’m flipping channels tonight and settled on CSI since just about nothing else was on. I mean, I’m a Law and Order guy myself, and this must be the one time slot in recent history it’s not currently on TV somewhere…but I started...
The economic crisis sent waves of shock and fear through the global business world. And, on cue, the collective clench of the corporate community has compressed logic, reason and old-fashioned common sense into a diamond-hard lump of flawless stupidity. We started down the road...
As we all know, the external antenna on the iPhone4 can get shorted if you hold it wrong, losing signal bars. Fearless Apple Leader Steve Jobs simply suggests ‘don’t hold it that way.‘ We didn’t run across this issue in our original review but...
So, the ‘Spleen pre-ordered the iPhone 4 last week…and today, on the morning after, I’m affixing a sign to my office with the rules of engagement for touching my new toy. I feel obliged to review the sucker, if only because it’ll drive shameless...
